In 1987,Mani (V.S.S. Mani), who belonged to a pretty normal family, had to drop his CA exams and to add to family income he had to take up a sales job in a directory building company called United Database India (UDI), which was then printing and publishing directory for the
Mahanagar Telephone Nigam. He worked there for two years. While working he realised that a lot of customers over there had complaints and problems like their numbers were printed wrong and the content was incorrect and why should a user look out for a directory and most of the times he wont find it when he needed it. So he and his client, who was also his good friend, thought of making this whole directory thing dynamic and the best idea seemed was to make it available on phone.
In 1989, they started a company called Ask Me. But the first company was much ahead of time. those were the days when people were applying for phone lines and used to wait for years for a connection. So no connectivity meant no calls and that resulted in dry revenues eventually they had to shut this business at that time.
So during 1992-95, to get family income and save money for his dream i.e. JustDial,(a phone directory) he eventually started a wedding planner magazine in association with the times of India.
He landed in Bombay with Rs 50,000 in his pocket with it he had to get an office and a home. But with the help of generous relatives he got a house where he had to pay no deposits and pay just Rs 1500/month and he took up the house and soon got an office in maker chamber where he had to pay Rs 5000 a month for a small room but he settled as it could make a great address on visiting cards because it was near his inspiration, Dhirubhai Ambani`s office.
Then his first need was getting a phone connection, which was not easy then, with a number that could easily be remembered. Soon he narrated his idea to the General Manger of a new telephone exchange where they had this connections starting with three 8’s, who got impressed and helped him get this fabulous 888 8888 88 number. But he couldn`t start it till 1 year due to lack of money. Finally in 1996 he got this company rolling with a keen focus on users and low cost which helped them accelerate their progress.